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 Climbing
mountains and fording streams. |
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A 1982 article in Southern
Outdoors described Sheldon Coleman® Sr. as a "blend of superlative
sportsman and masterful businessman." |
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By his own calculation,
he had paddled some 5,000 lifetime miles. He knew as much about traversing
various kinds of waterways as anyone and won the hearts of canoeists
and fishermen alike with a line of Coleman®-branded marine products.
Made of a revolutionary petrochemical formulation, the RAM-X®
canoe was nearly indestructible. And unlike a boat with an aluminum
hull, the Coleman® craft scarcely made a sound if it clipped a
rock or grazed a sand bar. |
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A small stove, descended
from the GI Pocket Stove, was the first product in a line of lightweight,
high-performance backpacking gear. The Peak 1® line grew to include
sleeping bags, lanterns, tents, cookware and a pack with a revolutionary
plastic frame as opposed to the traditional welded tubular aluminum.
Other products would join the lineup. And another Coleman® would join
the company. In 1981, Sheldon Coleman® Jr. became the third generation
to be part of the business, which was turning out 15 million products
a year by the end of the decade. |
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