| |
|
|
Coleman® hits the road. |
| |
 |
|
 |
|
|
| |
|
|
After the war, people had
money and were ready to have fun. The automobile was no longer a novelty.
Prices made cars affordable for many families, and with mobility came
the urge to travel and explore. The vacation business was booming
and Coleman® took advantage of it. |
| |
|
|
|
| |
|
|
Motor camping became the
rage. Travelers lashed their belongings to their running boards and
took off. Roadways were improving, but they weren't dotted with accommodation.
Holidaymaker made camp beside the road. |
| |
|
|
|
| |
|
|
The fold-up camp stove Coleman® developed in 1923 quickly found favor with the auto camping crowd.
To retailers, the two-burner was billed as a "keen cooker and a quick
seller." It found its way onto front porches and into hunting lodges,
vacation cabins and camping trailers. Along with the lantern, which
had suddenly found a new market, the camp stove made an ideal travelling
companion. |
| |
|
|
|
| |
|
|
During the next decade,
Coleman® would overtake its competitors and dominate the market. |
