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Tapping
into America's outside interests. |
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The ability to sense trends
and adapt to change, which had always characterised the company, would
now propel it into the second half of the century. All signs said
America was moving outdoors. And Coleman® moved with it. |
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The lantern and the camp
stove, both category leaders, became anchors for an expanded line
of leisure products, beginning with a galvanized steel cooler introduced
in 1954. Three years later, Coleman® revolutionised the industry by
developing a process to make a plastic liner for coolers and jugs.
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With a clear focus on developing
and marketing products to help people enjoy the outdoors, the company
made several strategic acquisitions that allowed it to quickly add
tents and sleeping bags to its growing recreation line. |
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By the time the '60s drew
to a close, the company that began as a one-man light utility had
become the biggest name in the camping business. |
